REVIEW: No Long Ting – 18/03/17 @ Pop Brixton
No Long Ting was a long ting but a fun thing. It’s a music event that started in August 2012 by Ty (established UK hip-hop rapper & artist) and the creative Handson couple, Cyndi and Chris, both DJs.
For the last five years, it’s been an event held at various Brixton venues, day or night and tends to attract creative music lovers from London and beyond. The No Long Ting collective have developed a range of branded merchandise which are an extension of their retro, modern, afro centric shop in Brixton United 80 and collaborates with independent musicians, poets, promoters, designers and artists as well as offering their customers a unique choice of bags, clothing, books, music, artwork, jewellery and ceramics.
This free day gathering was held at the creative community hub, Pop Brixton – an buzzing, interesting space for entrepreneurs to retail their own brands of food, restaurants, bars, cafes, design, art studios and social enterprise
The No Long Ting DJs have an eclectic taste in music having supported music events worldwide across many scenes. From funk, soul, hip-hop, reggae, house, jazz and jungle. They played, classic after classic and triggered a lot of memories from various musical eras. Favourites included “Luther Vandross- Never Too Much” (soul); “Shabba Ranks – Ting A Ling” (reggae); “Suga Bear – Don’t Scandalize Mine” (hip-hop); “Leviticus – The Burial” (jungle); Soundman ft. Don Lloydie and Elizabeth Troy – Greater Love; “Shaun Escoffery – Days Like This” (house).
It was fascinating to see that parents had brought their young children to enjoy the music who seemed familiar with the hip-hop breaks. It felt like watching the next generation of hip-hop music lovers, it was great to see them being so expressive and sharing moves with each other.
The various DJs on rotation included The Handson Family who delivered a mix of soul, disco and house music, DJ Croc mixed some jazz hip-hop tracks, Steve Austin spun a hip-hop set, Mr Deezal played electro-funk and soul, Bunny Bread gave us an old school hip-hop and reggae set, Busyfingers dropped some UK hip-hop tracks and DJ Wonda Woman shared some old school RnB sounds. With Ty, a lyrical master on the microphone, the crowd knew they were in safe hands as he gave his fun conscious hip hop energy to the crowd who responded in a fun loving way. Call and response chants always create a vibe that unites the crowd.
By 9pm, the No Long Ting space was full of a funky older mixed crowd, who came to have a good time and dance the night away. This event is one of the few in Brixton now which is inclusive regardless of race, age or style because its supporters appreciate the music and what this collective are sharing. The ever growing popularity for No Long Ting is probably the main reason that there will be more events in the future.